As the Lead Digital and Social Producer for Watch What Happens Live! with Andy Cohen I manage a team of three to strategize, write, edit and produce content for all of Watch What Happens Live! social media pages and bravotv.com/wwhl. My responsibilities include brainstorming and executing digital and social strategies, community management, editing VOD content, creating marketing graphics, video publishing to YouTube and BravoTV.com, and on-the-fly social content creation. I also work directly with our host, Andy Cohen, and occasionally create fun posts for his Instagram and teach him social media best-practices as the platforms change. I also collaborate with BravoTV’s Social and Digital teams on sponsored content promotion and maintaining consistent branding across all pages.
Working with zero promotional budget and very limited resources, I have successfully increased our social reach and following year over year. Watch What Happens Live! has seen the most success and growth on Twitter and YouTube.
I wear multiple hates in my current role. A sample of my work and various projects can be found below.
Facebook Messenger Bot
Assisted in the concept, coding, branding, and launch of the Wacha The Dog Facebook Messenger Bot.
Fans of the show can message with digital Wacha on Facebook and submit questions to our research team that Andy will then ask the guests during the show. The bot sends a daily message to users at 4PM alerting them who the guests are on the show that night.
Social Media Design
Apply my background in graphic design to create fun visual content for social media.
WWHL Cocktail of the Week - A Bravo TV twist on classic cocktails, posting every Friday of the Summer!
Work with my digital team to concept, film, and edit original content for YouTube.
WWHL in Los Angeles VIP Social Contest
Using a link only accessible via Instagram Stories, Twitter, and the Wacha Bot on Facebook Messenger we launched a “secret” VIP ticket giveaway for a taping in Los Angeles. This was a way to provide superfans who follow WWHL on social a chance for an amazing fan experience. The link directed fans to a hidden 72-hour website where they were allowed to enter their information to win. Winners were selected at random and given premium seating, a Bravo TV gift bag, and a meet-and-greet / photo with Andy Cohen.
I designed the branding, coded the website, and assisted on-location to make sure the winners had a great experience.
Additional Content Creation
Create custom edits of show clips on Instagram for @bravoandy