Head of Digital for The Tonight Show starring Jimmy Fallon
I managed a team of four talented creatives to strategize, write, approve, and produce content for all of The Tonight Show social media platforms, NBC.com, and Peacock. My responsibilities included brainstorming and executing digital and social strategies, community management, designing and art directing graphics, coding websites, and creating on-the-fly social content. I worked directly with the host, Jimmy Fallon, on personal social content and best practices.
#1 Most Social Series (Non-Sports) for 2020
#1 Most Social Late-Night Series for 2020
#2 Most Social Series Overall in Broadcast for 2020
35.9 Million Interactions on TalkWalker Social Ratings for 2020
#BTSWEEK
Branding & Digital Strategy
Worked with digital designer to create the branding for #BTSWEEK.
With the late-night event's designated tag #BTSWEEK becoming the No. 1 Twitter trend worldwide, The Tonight Show ranked No. 1 as the most social entertainment program of the week (excluding sports and the first presidential debate on Sept. 29). The late-night show's total social engagement was up approximately 1300%, yielding its most social week in the series' history. It garnered approximately 10.5 million interactions from its five airings between last Monday (Sept. 28) and last Friday (Oct. 2) across its Facebook, Twitter and Instagram accounts.
Thanks to the ARMY, the Tonight Show gained 1 million new fans across all their social media channels (900,000 of which came directly from YouTube), 3 million shares, 27 million responses and 119 million video views.
Social Media Art Direction
Worked with our designer to create branding across all Tonight Show social media pages.
Musical Impressions Instagram AR Filter
Worked with our designer and editor to code and build AR filter. Launched in May of 2020.
Jimmy Fallon Social
Brainstorm, facilitate with talent, and edit some content for @jimmyfallon.